Editorial Policy & Standards
whatiswhat.ai is committed to publishing accurate, helpful, and trustworthy information about AI tools, concepts, and workflows. This page explains how we create, review, and maintain our content.
Our content is created through a hybrid process that combines AI-assisted research and drafting with rigorous human editorial review. We believe transparency about this process is essential to earning and keeping our readers' trust.
Our Editorial Principles
Editorial Independence
No advertiser, partner, or affiliate relationship influences our editorial decisions or rankings. Our editorial team operates independently from our commercial partnerships.
Hands-On Testing
We personally test tools where feasible. Where hands-on testing isn't possible for every product, we aggregate and verify ratings from G2, Capterra, Trustpilot, and expert community discussions — and we clearly indicate the basis for each recommendation.
AI-Assisted, Human-Reviewed
We use AI tools to assist with research, drafting, and data aggregation. Every article is reviewed, fact-checked, and edited by a named human editor before publication. AI never publishes content autonomously on this site.
Regularly Updated
AI tools change rapidly. We review and update our articles on a regular schedule, and we display the last-reviewed date on every page so readers know how current the information is.
Fact-Checking & Sourcing
Claims about tool capabilities, pricing, and performance are checked against primary sources — official documentation, pricing pages, and user review platforms — before publication.
Full Transparency
We disclose affiliate relationships at the top of every article that contains affiliate links. We disclose the use of AI in our content creation process. We welcome corrections and feedback.
How We Create Content
1. Research: Our editorial team identifies topics based on reader interest, industry developments, and tool launches. We gather information from primary sources — official documentation, pricing pages, changelogs — and secondary sources including G2, Capterra, Trustpilot, Reddit, and expert publications.
2. Drafting: We use AI tools to assist with drafting, data aggregation, and initial structuring of articles. This allows us to cover more tools and keep content current as the AI landscape evolves rapidly.
3. Human Review: Every draft is reviewed, fact-checked, and edited by a named human editor. The editor verifies claims against primary sources, checks for accuracy and clarity, and ensures the content meets our editorial standards.
4. Publication: Articles are published with a named author, a publication date, and a last-reviewed date. This allows readers to assess the credibility and freshness of the information.
5. Ongoing Updates: We review and update articles on a regular schedule. When a tool changes significantly — a pricing update, a major feature release, a shutdown — we update the relevant article and reset the last-reviewed date.
Our Editorial Team
whatiswhat.ai is founded and edited by Kyle Van Buren. Every article is researched and drafted with AI assistance, then reviewed and edited by Kyle before publication.
Founder of whatiswhat.ai. I research, test, and write about AI tools to help people find the right ones for their work.
AI Content Disclosure
Some content on whatiswhat.ai is produced with the assistance of AI tools. We use AI for research aggregation, initial drafting, and data collection. However, no content is published without human review, fact-checking, and editing by a named member of our editorial team.
We disclose this because we believe readers have a right to know how the content they consume is produced. Our use of AI is a tool to help us cover more ground in a fast-moving field — it does not replace the human judgment, expertise, and accountability that our editorial team provides.
If you have questions about our AI usage or any specific article, please use our contact form.
Corrections & Feedback
If you find an error, have a correction, or disagree with one of our assessments, we want to know. Use our contact form and we'll get back to you. We review all feedback and publish corrections when warranted.
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