About whatiswhat.ai
whatiswhat.ai is a reference for anyone trying to understand AI tools, concepts, and workflows. We aim to write clearly, stay current, and be honest about what we know — and what we don't.
The AI landscape changes fast. New tools launch daily, existing ones update weekly, and the terminology evolves constantly. We started whatiswhat.ai to cut through the hype and provide practical, honest information to help people make better decisions.
We do our best to personally test and evaluate the tools we write about. However, it's not always possible to conduct in-depth testing of every product across every use case. Many of our ratings, rankings, and insights are informed by a combination of our own hands-on use, aggregated user reviews from platforms like G2, Capterra, and Reddit, expert community discussions, and publicly available research. We try to clearly indicate the basis for recommendations where relevant.
Some pages on this site may contain affiliate links. If you click one and make a purchase, we may earn a small commission at no extra cost to you. This is disclosed at the top of any article that contains such links.
Our Editorial Principles
Editorially Independent
No advertiser or partner influences our editorial decisions. Pages may contain affiliate links, but commission potential never determines rankings.
Honest About Testing
We personally test tools where we can. Where hands-on testing isn't feasible, we aggregate ratings and opinions from user communities, G2, Capterra, Reddit, and other reputable sources — and we say so.
Affiliate Transparency
Some pages may contain affiliate links, always disclosed at the top of the article. Clicking them costs you nothing extra, and they never affect our rankings.
Reader-First
We write to help people make better decisions — not to maximize clicks. That means including real cons, honest caveats, and alternatives even when they're not affiliated.
How We Make Money
whatiswhat.ai is primarily supported through affiliate commissions. Some pages on this site may contain affiliate links — when you click one and make a purchase, we may earn a small commission at no extra cost to you.
We take this relationship seriously. Our editorial team operates independently from commercial partnerships, and we do not accept payment for positive reviews or higher rankings. That said, we acknowledge an inherent conflict of interest in any affiliate-supported publication, and we encourage you to read our full affiliate disclosure for complete details.
Every article that contains affiliate links is labeled at the top. We also include tools we are not affiliated with when they are the best option for a given use case.
Our Editorial Team
whatiswhat.ai is founded and edited by Kyle Van Buren. Every article is researched and drafted with AI assistance, then reviewed and edited by Kyle before publication — so you always know who is behind the information. Read our full editorial policy.
Get in Touch
Have a question, correction, or suggestion? We'd love to hear from you. Use our contact form and we'll get back to you.
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